“Amazon is trying to build an empire, and Shopify is trying to arm the rebels.” Tobi Lütke In his 2004 book, The Seven Basic Plots: Why We Tell Stories, Christopher Booker identified seven types of stories: Overcoming the monster Rags to riches The quest
Your brand can help your customers become heroes (to their boss, their customers etc). But when you're telling your own brand story you'd better be the hero! That's why they need you.
The trio of villain-victim-hero is the foundation of most good stories. :) Thank you for helping me understand it in the context of a pitch deck!
I recently encountered Story Brand, which says that, when talking to customers, make sure that they are the hero and you are the guide (e.g. the brand is Obi Wan and they are Luke Skywalker). Would you say it's appropriate to make the brand the hero when pitching to VCs, but to make the customer the hero when speaking to customers? I know each audience requires different messages but I'd love to hear more context.
Your brand can help your customers become heroes (to their boss, their customers etc). But when you're telling your own brand story you'd better be the hero! That's why they need you.
The trio of villain-victim-hero is the foundation of most good stories. :) Thank you for helping me understand it in the context of a pitch deck!
I recently encountered Story Brand, which says that, when talking to customers, make sure that they are the hero and you are the guide (e.g. the brand is Obi Wan and they are Luke Skywalker). Would you say it's appropriate to make the brand the hero when pitching to VCs, but to make the customer the hero when speaking to customers? I know each audience requires different messages but I'd love to hear more context.