A Leap of Faith

A Leap of Faith

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How to build a better pitch deck
A 12-part series
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Raymond Luk
4
How to talk about financial projections in your pitch deck
A simple template for the financial slide
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Raymond Luk
Start With The Problem - Slide 1
This is part 1 of a series where I’ll walk through the slides in a pitch deck and discuss different approaches to making them better.
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Raymond Luk
Pitch Teardown: the Goodlawyer Seed Deck
Extracting and analyzing story flow; how to tell marketplace stories.
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Raymond Luk
1
Why it's hard for VCs to be contrarian
In The Myth of the A Player I poked at the conventional wisdom of what makes an “A player.” Most early stage VC filters are tuned to be consensus-right…
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Raymond Luk
Your Startup's DNA: The Solution Slide
Use AIR (alternatives, inertia, roadmap) to tell your solution's story.
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Raymond Luk
1
The Market Size Dilemma
Fixing TAM, SAM, SOM and telling the story of your market
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Raymond Luk
The Myth of the "A Player"
Counterpoints
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Raymond Luk
8
A template for founder equity splits
You can study cap tables like a geologist studies sedimentary rock.
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Raymond Luk
1
V2 of the Founder Equity Split Template
A new version based on risk reduction.
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Raymond Luk
The Projection Canvas
In Our Love/Hate Relationship with Projections I talked about the difficulty with startup projections.
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Raymond Luk
How Not to Waste Your Product Slide
Avoiding common mistakes, plus how 50 well known startups did theirs.
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Raymond Luk
1
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