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50 Ideas to Kickstart Your Pitch
Lately I’ve been focusing on how pitches are really about telling stories about disruption. See How to tell disruptive stories, the Piggly Wiggly way…
Raymond Luk
Mar 21
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50 Ideas to Kickstart Your Pitch
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Cheatsheet #3: How to Pitch Breakthroughs
Disruptive storytelling series
Raymond Luk
Mar 7
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Cheatsheet #3: How to Pitch Breakthroughs
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February 2023
Cheatsheet #2: Pitching a new market
Disruptive storytelling series
Raymond Luk
Feb 21
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Cheatsheet #2: Pitching a new market
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Cheatsheet #1: Pitching a new behavior
Disruptive storytelling series
Raymond Luk
Feb 14
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Cheatsheet #1: Pitching a new behavior
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How to tell disruptive stories, the Piggly Wiggly way
So your startup is doing something disruptive but you’re having a hard time pitching it. It’s difficult to walk the fine line between too crazy and not…
Raymond Luk
Feb 7
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How to tell disruptive stories, the Piggly Wiggly way
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January 2023
So a billionaire walks into a McDonald's (but he's not their ideal customer)...
Every morning Warren Buffet eats one of three things from the McDonald’s drive thru: This is the behaviour of a dedicated McDonald’s customer! You could…
Raymond Luk
Jan 31
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So a billionaire walks into a McDonald's (but he's not their ideal customer)...
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Building a startup in a downturn
Someone asked me recently about managing a startup during a downturn. I’ve run startups during the dot-com bust and the subprime mortgage crisis, so I…
Raymond Luk
Jan 17
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Building a startup in a downturn
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A template for founder equity splits
You can study cap tables like a geologist studies sedimentary rock. The top layers are made up of freshly laid down preferred shares, maybe a…
Raymond Luk
Jan 10
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A template for founder equity splits
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December 2022
R.I.P. Pitch Decks
Prediction: it’s now only a matter of time before pitch decks become obsolete. Recently, I used ChatGPT to create a very convincing startup idea and…
Raymond Luk
Dec 13, 2022
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R.I.P. Pitch Decks
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The era of AI-assisted pitching is here
How much time will we have between AI being not-quite good enough at storytelling to being much better than us? We’re about to find out. ChatGPT from…
Raymond Luk
Dec 6, 2022
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The era of AI-assisted pitching is here
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November 2022
Are you a lemon? How to send strong signals to investors.
I was looking for a marketing agency recently and was surprised at the pushback when I asked for references. “Too much hassle for our clients.” “We’ve…
Raymond Luk
Nov 30, 2022
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Are you a lemon? How to send strong signals to investors.
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How to pitch with empathy
A conversation with Joseph Fung, co-founder and CEO of Uvaro.
Raymond Luk
Nov 22, 2022
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How to pitch with empathy
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